Allan N. Trask and Whitney Campbell Christensen, in an article for Ward and Smith, summarize insights from their recent In-House Counsel Symposium. The discussion was led by Harris Vaughan, partner and founder of E&V Strategic Communications.
“The first 60 minutes are critical,” explained Vaughan, stressing how losing control of the narrative within the first hour if unprepared is increasingly likely with the speed at which social media moves.
Vaughan outlines strategies for ensuring this doesn’t happen, including considerations for building a first hour plan, combating ‘fake news,’ offering case study insights, and more.
Read on to learn more.
