Healthcare patient trust is already strained, explains Courtney Blackann in an article for PR Daily, which makes the jobs of healthcare communicators that much more challenging.
Healthcare is such a deeply personal topic for patients, a factor that makes it more challenging to effectively communicate large-scale policy or labour issues without facing increasing skepticism and backlash.
Blackann offers three main strategies to help reassure patients while also preserving credibility: avoid defensive or adversarial statements, be as specific as possible, and show empathy across channels.
Read on to learn about each strategy in more detail.
Source: https://www.prdaily.com/how-healthcare-communicators-can-maintain-patient-trust-during-a-crisis/
