Deboshree Sarkar, writing for Forbes, addresses some of the issues presented by the rapid acceleration of AI tools, most notably the spike in AI-generated misinformation like deepfakes, AI-generated text, and fake social media accounts.
Sakar outlines essential strategies communicators must understand when planning to effectively counter such threats, starting with proactive management.
Exploring past cases of AI misinformation, Sakar stresses the importance of a human-led and AI assisted response, values-led communication, ways to ethically use AI in crisis communication, and more.
Read on to learn more.
