“Flood risk communication is highly contextual,” write Darcy Watts and Harry Cooper, in an article for Homeland Security Today. Internet access, income, housing type, language, age and local infrastructure all have huge influences on how communities approach flood risk messaging. A strategy that works perfectly for one community may not work at all for the community next door.
Watts and Cooper delved into this issue through a data-centric approach, looking at four broad factors—flood risk, population characteristics, infrastructure, community type—and came up with six distinct profiles.
Their goal is to help turn analytics into operational insight and highlight how communities that may look vastly different from one another may benefit from sharing communication resources and plans.
Read on to learn more.
